Adam Goldenberg recently announced the change of name for JustFab to TechStyle Fashion Group, perhaps in consideration of the extent of influence technology has on the brand. Since its inception in 2010, the brand has scored consistent success and quickly rose to popularity with the celebrity-backed VIP membership style. So far, the company’s estimated value stands at over $1 billion after consistently raising capital year over year in addition to the acquisition of equally performing brands along the way.
According to Goldenberg, TechStyle was formed to fill the market gap that still exists in online trade. He further argues that, unlike most brands that seek to digitize their traditional physical stores, TechStyle attempted to bridge this gap and create an online store dictated by different user’s tastes and shopping experience. For this reason, he ensured that data collection, as well as its creative analyses, formed the backbone of his TechStyle’s marketing strategy.
This means that his brand’s major decisions such as the products available for sale, their price and the target market heavily relied on the customer’s previous sales, trends on the various media as well as their search preferences on the company’s website. Adam Goldenberg’s biggest success with this form of marketing manifested itself with the company’s Fabletics division.
Adam’s other successful ventures
Adam’s success with TechStyle may have earned him respect and popularity among the entrepreneurial circles, especially after being named one of Los Angeles CEO’s everybody should know about by the Built In LA Journal; But it isn’t his first successful venture. Adam began his entrepreneurial career as a teen and quickly rose to one of the youngest COO of a publicly traded company thanks to his first company, Gamers Alliance that he sold Intermix Media and consequently being named the company’s Vice President of strategic planning.
Before starting TechStyle, Adam and Don Ressler had also founded an e-commerce brand incubator, the Intelligent Beauty as well as several other health brands. While running these brands, Adam and Ressler realized the social interaction void that existed with most online trading companies. Their first attempt to merge the social interaction with cutting edge fashion has resulted in the unprecedented success of the TechStyle as well as opened up the potent of an even promising future.
About Adam Goldenberg
Since his teenage years, Adam has proven to be a leader with excellent planning and organizational skills. He admits that he had no prior experience in fashion industry operations. But he was still able to bring together various specialists in the industry that shared his vision of quality affordable fashion products and together built a formidable brand.
Follow Fabletics On: www.justfab.com